70% of callers are put on hold
70% of businesses placing callers on hold with an average hold-time of 45 seconds.
- AT&T Survey
15% to 20% of callers make purchases
"Surveys show that 15% to 20% of callers make purchases based on information they heard on-hold..."
- Telemarketing Magazine
60% of business callers placed on-hold will hang up.
Without messages or music nearly 60% of business callers placed
on-hold will hang up.
Almost 30% of these callers won't call back.
- CNN Survey
Callers stay on the line up to 25% longer
Callers stay on the line up to 25% longer when provided with On Hold Messaging versus “dead air” or “background music,” and up to 17% longer than radio.
- Infomax, Inc
On Hold 
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